Newsroom
Stay informed about our innovations, milestones, and insights as we continue to make an impact in our industry and community.
MINT acquires info³ international IT firm
MINT, the global leader in AI-powered Advertising Resource Management (ARM) software, today announced it has acquired info³, a leading international IT company specialising in Intelligence Management Solutions for the media and marketing functions.
Q&A with Pierre Naggar, Director of Sales, UK at MINT
We sat down with industry veteran Pierre Naggar, Director of Sales, UK at MINT to discuss the key challenges for brands in managing digital advertising workflows, why brands should focus on campaign metrics vs audience data, and why AI is not coming for your job.
Face à la complexité accrue du digital, nous aidons les marques à créer et gérer leur capital publicitaire.
MINT s’est lancé en France il y a quelques mois. La société crée une nouvelle catégorie dans le monde complexe de l’adtech : l’Advertising Ressource Management. Nous avons voulu en savoir plus. Nous avons avons rencontré Tristan Ougier, son head of sales.
MINT cresce ancora con numeri da record e conferma lo stesso trend anche per il 2023
Dopo aver concluso il 2022 con una crescita del 34% ed una “Rule of 40” di oltre il 70%, MINT affronta il 2023 con un piano di attacco volto a confermare l’espansione; a gennaio 2023 sono state aperte le Sales Operations in UK, entro fine aprile verranno inaugurate quelle in Germania e per l’estate è previsto lo sbarco negli USA.
Industry heavyweight Pierre Naggar joins MINT as Director of Sales to lead UK expansion
MINT, the global leader in Advertising Resource Management (ARM) software as a service, today announced the appointment of Pierre Naggar as Director of Sales for the UK. In this new role, Naggar will take the lead on spearheading the company’s growth and increasing its footprint in the UK market.
MINT Expands European Presence with Opening to French Market
MINT Advertising Resource Management (ARM) solutions powered by AI and automation improve the governance, transparency, and efficiency of the media buying process for brands and their agencies.