MINT Acquires info³ and Expands Its ARM Leadership

Expert Advisory to Guide Your Digital Transformation Journey

Tech falls short if it is not supported by human thinking. Our Advisory & Services team supports organizations to streamline their advertising operations, hit their business goals, and implement AI efficiently.

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TRUSTED BY

Integrated Solutions for Media Strategy and Workforce Development

Every organization is unique - our experts assess your individual situation and support your specific needs with a proven framework that includes comprehensive audits, organizational and strategic support as well as hands-on execution.

Digital Maturity Assessment

Holistic evaluation of campaign workflow and technology ecosystem. ​

Diagnosis of Current Operating Model

Detailed review of current media operations to find pain points and enhancement areas.

Media & Strategy Audits​

Audit of media management, technologies, and skills across channels.

Academy & Hiring & Secondment​

Up-skill and cross-skill programs with training, workshops, and 360° hiring support.

Strategy & Research​

Full media strategy support, including market analysis, audience targeting, and post-flight review.

Media Planning & Buying​

End-to-end assistance with media plans and campaign operations.

IN THE WORDS OF OUR CUSTOMERS

“I have been working with MINT for the last 4 years. Our own clients have been blown away by the work we’ve shown and it has made my life much easier. Would recommend them and will continue working with them in the future.”

Andy Alden
Data & Service Director Mastercard UK

"Illimity has been collaborating with Mint since 2019: a partnership that takes form in digital campaign activities, through an automation model that has made it possible, over the years, to identify new room for action, speed up go-to-market, and optimize performance. A partnership that has been enriched over time and that today also touches the areas of market research/insight and digital awareness."

Graziana Pesce
Head of Brand, Acquisition, Marketing Engagement

Discover Our 3 Core Areas of Expertise

Our Advisory & Services team helps global organizations identifying key gaps and areas for growth. Transform, strategize and empower your team

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1. Digital Transformation Services

People, Processes & Technology Assessment

Conduct comprehensive assessments to refine workflows, enhance team roles, and optimize your tech stack.

Media & Tech Audits

Improve efficiency through detailed audits of media strategies, platform usage, and MADTech ecosystems, with actionable recommendations.

Operating Model Analysis

Evaluate your current media management structure to identify areas for improvement and create a roadmap for transformation.

In-Housing Programs

Expertly manage large-scale initiatives, such as transitioning to in-house models, ensuring seamless execution and tangible results.

2. Media Strategy to Execution Services

Strategic Scenario Analysis

Understand market context and external factors, including consumer habits and seasonality, to align communication pillars and drive business growth.

Advanced Media Mix Modeling

Maximize ROI with econometric analysis and marketing mix validation, providing actionable recommendations and predictive "what-if" scenarios.

Competitor and Market Insights

Analyze market trends, competitor strategies, and share of voice to uncover opportunities and gain a competitive edge.

Digital Trends Observatory

Stay ahead with always-on monitoring of industry trends, offering quarterly insights to refine strategies and embrace innovation.

Target Audience Profiling

Define and prioritize audience clusters with detailed socio-demographic and behavioral insights, ensuring impactful media targeting and channel alignment.

Media Planning & Activation

Elevate your brand's impact through tailored planning, campaign management expertise and actionable insights. Let us turn your vision into measurable success.

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3. Academy Services

Tailored Learning Solutions

Customized up-skilling and cross-skilling programs designed to meet your specific needs, backed by insights from people assessments and market trends.

Expert-Led Training

Benefit from experienced trainers who combine theoretical knowledge with practical applications, ensuring relevant and effective learning outcomes.

Innovative Techniques

Engage with modern methods like adaptive learning, gamification, microlearning, and collaborative workshops for impactful and interactive sessions.

Diverse Training Topics

Explore a wide range of topics, from digital strategy and AI automation to cybersecurity and programmatic operations, ensuring comprehensive development for your team.

Find Out How the Advisory and Services Team Can Help You in Your Digital Transformation Journey

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