Wrapping-up 2024 and Preparing for 2025

‍

In a rapidly evolving technological landscape where artificial intelligence is reshaping industries, MINT stands out as a pioneer in leveraging AI and automation for Advertising Resource Management.

‍

As companies worldwide grapple with digital transformation and the integration of AI into their operations, MINT's experience and vision offer valuable insights into successful implementation and scaling of these technologies in advertising and paid media management.

‍

The following interview with YouMark delves into how MINT has tackled these challenges and seized opportunities, offering a vision for the future of AI-powered advertising technology: explore the full conversation about our global growth and upcoming innovations.

‍

‍

How did 2024 shape up for MINT?

‍

"2024 marked another positive chapter in MINT's growth story," shares Salvatore Internullo.

"Our success was driven by innovation in our AI and automation-based technology platform, which proved fundamental across all our markets."

‍

The US market showed particular enthusiasm for MINT's innovative solutions, with exceptional results in the high-tech and pharmaceutical sectors. The company also strengthened its presence in key European and South American markets, including Italy, Germany, France, the UK, and Brazil. A significant milestone was the expansion into Spain, where MINT launched operations with a focus on the banking sector.

‍

"We've also consolidated strategic partnerships with market leaders such as AWS, EY, Accenture Song, and Slalom," Internullo notes. "We're particularly proud of our recent partnerships with Redmill Solutions, a leader in Marketing Investment Intelligence, and Celonis, a reference point in Process Mining and Process Intelligence."

‍

‍

Looking ahead to 2025, what market trends do you anticipate, and what are MINT's objectives?

‍

According to Internullo, AI and automation will continue to dominate the market in 2025.

‍

"These technologies aren't just at the heart of innovation; they're the pillars upon which MINT builds its competitive advantage."

‍

Market listening remains crucial to MINT's strategy, implemented through our Customer Advisory Board and focus groups with industry leaders, supported by premier market research firms. This continuous dialogue has helped identify distinct needs:

‍

• For brands, MINT has identified four priority areas: reporting systems evolution, media planning optimization, creative analytics capabilities enhancement, and attribution model refinement.

• For agencies, the primary focus is on optimizing operational processes, particularly in client reporting management, media planning refinement, and financial data reconciliation.

How can companies integrate AI's potential into their strategic vision and transform it into concrete advantage?

‍

"It requires a clear vision, solid expertise, and a corporate culture rooted in innovation," Internullo emphasizes. At MINT, AI isn't just a trending topic but a fundamental element of our identity.

‍

MINT has established specialized teams dedicated to implementing and optimizing artificial intelligence across every business division. A strategic strength has been our ability to attract extraordinary talent, exemplified by the addition of George Nazi, CEO of Scai (Saudi Company for Artificial Intelligence), to our Board of Directors.

‍

‍

AI Agents are the next big thing in AI and Automation. How is MINT integrating them into its platform?

‍

"AI agents represent a genuine breakthrough in Advertising Resource Management," Internullo explains. MINT is at the forefront of integrating Multi-Agent systems into our ARM software. These intelligent agents work in synergy, each with specific roles, to analyze data, optimize processes, and provide real-time responses to professional teams.

‍

"These innovations consolidate our role as a technological leader, positioning us at the forefront of change towards a new era of intelligent automation at scale, extending into 2025."

‍

This interview offers a glimpse into how MINT is shaping the future of advertising technology through AI innovation and strategic expansion.

The original interview is available at this link.