MINT Webinar: The New Era of AI Agents in Marketing and Media
Introduction
We’re entering a new age in advertising, where AI doesn’t just assist, it collaborates. In a special webinar hosted by MINT in partnership with Engage.it, we unveiled how AI Multi-Agent Systems are set to transform how media teams think, plan, and execute. In this two-part session, we explore the rise of the Agentic Era, the practical power of AI Agents in advertising workflows, and show our system in action. Whether you’re an agency leader or brand innovator, this is your glimpse into the future of media operations: smarter, faster, and built for hybrid collaboration.
Part 1: Welcome to the Agentic Era
Starting off the session, Domenico Fumagalli, Business & Integrations Advisor at MINT, unpacks the evolution of AI: from Predictive, to Generative, and now to the transformative era of Agentic AI, where intelligent agents don’t just respond—they reason, act, and collaborate with real human teams. Here’s what’s covered:
- The Four Eras of AI: We’re now in the third era—the Agentic one, where AI is autonomous, adaptive, and task-oriented.
- What is an AI Agent? Learn how Agents differ from basic LLMs, with the ability to reason, act, and execute within workflows.
- Types of AI Agents:
- Re-Act Agent – Ideal for creative, looped tasks
- Router Agent – Great for predictable process-based routing
- Reflection Agent – Enhances quality and reduces hallucination
- Orchestrator Agent – Decomposes and delegates complex workflows
- LLM vs Single Agent vs Multi-Agent System: Why true impact in advertising requires collaborative agent networks, not standalone copilots.
- Multi-Agent Architectures:
- All-Purpose – Flexible and adaptable, with open communication
- Sequential – Reliable, structured, perfect for structured workflows
This session lays the groundwork for why agent-based AI is essential for modern advertising and media teams, and how it can be designed to fit real-world processes.
Part 2: Multi-Agent Systems in Advertising
In the second half of our webinar, Christin Appelhoff, Senior Sales Account Specialist at MINT, takes the stage to show how our AI Agents come to life in the context of media and advertising workflows. What you'll see:
- How Our Agents are mapped directly to key media roles:
- Strategist
- Planner
- Trafficker
- Data Analyst
- Media Buyer
- Optimization Agent
- Finance Agent
- Project Manager
- Supervisor Agent
- Why a Single Agent isn’t enough: Media campaigns require parallel thinking, task coordination, and contextual adaptation—exactly what our system enables.
- The Power of Unified Data + Workflow Automation: Agentic AI only thrives when paired with harmonized data and structured workflows. We show how our layered architecture (workflow automation, data and AI) creates real operational intelligence.
- Live Demo: See our Multi-Agent System in action, showcasing how agents collaborate, adapt, and execute across a full advertising workflow—driving efficiency, insight, and performance.
Ready to meet the future of hybrid media collaboration? Watch the full episodes and discover how AI Agents can transform the way media teams work.
