The Partnership: A Legacy of Excellence Meets Digital Innovation

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As an ambassador for French excellence, Air France has built an impressive global presence, serving over 83 million passengers across more than 100 countries and counting with a workforce exceeding 39,000 employees: The airline's commitment to innovation led them to partner with MINT, seeking to revolutionize their advertising resource management approach.

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The Opportunity: Addressing Key Challenges

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Air France's journey toward optimization focused on four strategic areas of improvement:

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1. Cross-Media and Cross-Country Campaign Reporting: The need to consolidate data from various platforms for streamlined reporting;

2. Budget Allocation Flexibility: Improving resource allocation across multiple regions and product lines;

3. Collaboration Enhancement: Optimizing coordination between internal teams and external agencies;

4. Global Performance Insights: Achieving greater governance and holistic ROI visibility at all levels.

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A Strategic Implementation Journey

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The transformation began with a carefully planned three-phase approach.

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The initial pilot phase targeted four countries, focusing on consolidating data and automating reports. Following this successful trial, Air France expanded MINT's platform to encompass ten countries, implementing support for the full lifecycle of digital campaigns, from initial planning through to final execution. The journey continues with ongoing optimization, as Air France prepares to scale the solution globally through continuous platform refinements and comprehensive training programs.

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Key Impacts & Benefits

The implementation of MINT's ARM platform delivered significant benefits across four key dimensions:

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1. Efficiency - Automated Reporting at Scale & Resource Optimization

MINT’s automated report generation for Air France’s top 10 countries streamlined previously manual processes, saving hundreds of hours for the teams involved.

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The platform is scalable to handle up to 100 countries, offering seamless expansion based on business needs. By automating reporting tasks, Air France’s teams can now focus on more strategic activities, enhancing overall operational efficiency.

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2. Effectiveness - Enhanced Decision Making & Regional Budget Optimization

With MINT’s platform available 24/7, Air France gained the flexibility to manage and adjust advertising budgets globally in real-time.

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This ability to react quickly to market changes ensures that opportunities aren’t missed. Centralizing budget control has allowed Air France to allocate resources where they will have the highest impact, improving overall campaign effectiveness.

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3. Speed - Real-Time Insights and Agile Response to Market Shifts

MINT ARM provided Air France with instant access to strategic insights, removing the delays caused by waiting for external agencies to compile and deliver reports.

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By enabling direct access to performance data, Air France’s teams can adjust strategies and media channel distribution in real-time, making faster, data-driven decisions in a competitive market.

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4. Governance - Enhanced Oversight & Control & Media In-Housing Acceleration

MINT ARM offered Air France greater visibility into media agency performance.

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This improved transparency fostered better collaboration between teams and ensured alignment with Air France’s strategic objectives and KPIs. By reducing reliance on external agencies, Air France was able to accelerate its media in-housing efforts, gaining greater control over its advertising operations.

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Charting the Course for Future Innovation

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Air France's digital transformation journey with MINT continues to evolve with exciting developments on the horizon.

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The airline is working on customizing MINT's AI-based algorithms to integrate seamlessly with their attribution method and technology. Plans are in motion to expand the MINT ARM solution across new markets and geographies within the Air France network, further broadening their media management model.

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Through this strategic digital transformation journey, Air France continues to set new standards in advertising resource management, proving that even established industry giants can adapt and thrive in the rapidly evolving digital landscape. Their success story serves as a blueprint for other global enterprises seeking to optimize their advertising operations and maintain competitive advantage in the modern marketplace.

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Download a copy of our brochure to know more!  

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