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How can Brands and Agencies Leverage AI and Automation for Operational Success?

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In the fast-evolving world of advertising, the promise of growth in 2024 brings with it a stark realization: despite leaps in digital innovation, the backbone of advertising operations remains entrenched in the past.

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Overreliance on manual efforts, spreadsheets, and a never-ending flow of emails has left brands and their agency partners mired in inefficiency, even as the industry has surged forward technologically. The proliferation of media has been a double-edged sword, offering unparalleled opportunities while simultaneously fragmenting the landscape to the point of operational overload.

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MINT's masterclass not only examines the critical issue of whether the current labour-intensive approach to advertising management is deterring potential talent from entering the field but also introduces practical examples showcasing how Artificial Intelligence (AI) and Automation can revolutionize advertising workflows for marketing teams.

By featuring real use cases, we highlighted the transformative potential of AI and automation in streamlining the advertising buy-sell cycle, making it a more efficient and manageable process. Join our very own Pierre Naggar, Sara Adorno and Albert Sulaiman to explore how to enhance the operational efficiency of marketing and media teams, bringing advertising strategies into the future.

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