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We are pleased to share that Federico Salvitti has joined MINT as VP of Growth, U.S.

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Based in New York, Federico Salvitti will oversee all marketing and sales initiatives for MINT within the U.S. market, providing MINT’s product team with relevant client insights and cultivating a culture of excellence and trust as he grows MINT’s U.S. team. Salvitti will report to MINT’s Chief Growth Officer Salvatore Internullo.

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Prior to joining MINT, Salvitti held the role of Chief Marketing Officer Operating Partner at venture development firm SevenTrainVentures, where he managed a portfolio of high-quality pre-IPO investments and Series A companies solving global market needs through technology. Prior to SevenTrainVentures, he served as Chief Marketing Officer at Webidoo, spearheading the formation of its global marketing team, and at Stateset leading go-to-market strategy and execution.

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Salvitti also serves as a professor at New York University, where he teaches Marketing Fundamentals, Data Management Strategy, and Business Strategy. 

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“MINT’s expansion in the US is a milestone moment, and I’m thrilled to play a key role in the company’s growth as it continues to lead the industry in Advertising Resource Management software solutions,” said Salvitti. “I look forward to joining MINT’s mission of leveraging automation and AI to provide brands and agencies with the tools they need to transform their businesses and create more efficient workflows that empower human thinking and creativity.”

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In the recent weeks, we have also made strategic appointments across our product, sales, marketing and customer success departments, welcoming Matthew Giardelli as Senior Sales Account Specialist, Clara Falxa as Marketing and Customer Success Specialist and Josh Casarona as Customer Success Specialist to our team.

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Additionally, MINT joined Accenture Song’s Emerging Ecosystem Partners & Alliances program as one of their growing partners across six separate functions driving value in the market. As a part of this group, MINT will work with Accenture and its clients to address challenges and opportunities in go-to-market strategies, enabling them to better manage and navigate the fragmented and dynamic world of media advertising.

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“MINT is building a dynamic team, harnessing diverse expertise and talent to provide invaluable insight that fuels our growth and innovation in the US. Additionally, we are strategically expanding our partnership portfolio as well as our customer base,” said MINT's CEO Lorenzo Larini. “We are excited to continue building this momentum in the US and with Federico at the helm of our U.S. growth efforts, given his extensive leadership and strategic experience in innovation and delivering exceptional value to clients.”

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