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Universal App Campaign
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As an app advertiser, you want to get your app into the hands of more paying users. So, how do you connect with those people? App campaigns streamline the process for you, making it easy to promote your apps across Google’s largest properties including Search, Google Play, YouTube, Discover on Google Search, and the Google Display Network. Just add a few lines of text, a bid, some assets, and the rest is optimized to help your users find you.