Talks Media

Our programmatic team of 8 people includes technicians, analysts and salespeople. Thanks to the proprietary adserver setting on DFP Premium Google technology, they are able to monetize every single available impression in the best possible way. Inventory is sold both on the main SSPs present in Italy with whom they have an agreement for programmatic open market and deals directly with clients and agencies. Their proprietary setting is based on header bidding technology and therefore allows total competition of the inventory offered to the market on every single on-page format and selling mode. Inclusion of the setting allows for 100% to 200% revenue improvement over a basic non-header bidding setting.