Appsflyer

AppsFlyer is a mobile apps analytics & marketing software that enables developers, businesses, and marketing agencies to track and optimize their acquisition funnel.The platform integrates with numerous apps, so advertisers can perform comprehensive promotional campaigns. This solution is developed for data-driven marketing professionals to make responsible decisions in order to maximize their ROI and grow their mobile business. It provides deep analytics, performance metrics, and flexible reporting. AppsFlyer associates each install to a proper campaign or media source.One of the most prominent features is retargeting attribution; pointing out which campaign is best in re-engaging with users. The platform quantifies the value of this re-engagement with in-app events to gauge and enhance retargeting ROI. Moreover, with effective external integrations, it is possible to attribute broadcast TV campaigns.