Adobe DSP

Advertising Cloud DSP is the first independent demand-side platform that brings cross-screen and cross-channel integrations for planning, buying, measurement, and optimization. It’s the only omnichannel DSP that supports connected TV, video, display, native, audio, and search campaigns.With real-time, in-dash reporting, custom reports, raw activity logs, and reporting APIs, you’ll get the ultimate flexibility to analyze campaign performance and make faster, more informed optimization choices. When combined with our proprietary ad creative management platform, integrated brand surveys, and other Adobe Experience Cloud products, you’re not just buying ad spots—you’re delivering engaging, personalized experiences.DSP is part of Adobe Advertising Cloud, the end-to-end, independent platform for managing advertising. It is the only one of its kind to keep your brand safe, improve performance, provide economic transparency, and leverage the full breadth of data and creative capabilities from Adobe. It gives you greater control of your global advertising spend to achieve your business goals.