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A Powerful Alliance

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MINT, as the global leader in Advertising Resource Management (ARM), has teamed up with Redmill Solutions, the frontrunner in Marketing Investment Intelligence solutions, to transform advertising workflows for brands and media agencies.

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This strategic partnership aims to offer our clients an integrated, end-to-end solution that covers the entire media workflow – from planning to execution and beyond.

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What This Means for You

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By combining MINT's comprehensive ARM offering with Redmill's robust planning solution, we're creating a seamless experience that includes:

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• Campaign strategy development;

• Media planning;

• Buying plan management;

• Trafficking;

• Campaign activation;

• Advanced reporting;

• AI-powered optimization recommendations.

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The result? A fully actionable solution that simplifies and automates large parts of the advertising process, providing you with a single source of truth for all your advertising data.

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Building Your Advertising Data Equity

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In an era where data is king, this integrated solution helps you build your own advertising data equity.

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This foundational asset paves the way for AI-powered analytics and continuous campaign efficiency improvements.

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We understand the challenges modern brands and media agencies face:

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• Complexity in the advertising process;

• The need to access and harmonize data from multiple platforms and teams;

• Lack of transparency;

• Time-consuming manual work;

• Difficulties in accurately forecasting performance.

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Our partnership with Redmill Solutions directly addresses these pain points, offering you more transparency, less manual work, and improved forecasting capabilities.

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A Word from Our Leadership

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Lorenzo Larini, CEO of MINT, shares his perspective on this groundbreaking partnership:

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"Advertisers are increasingly frustrated by the complexity and fragmentation of the advertising process and by the recent proliferation of disconnected technologies and tools. This strategic partnership with Redmill Solutions will offer a unique enterprise end-to-end solution to maximize the impact of every dollar spent in advertising."

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Hasan Arik, CEO and Founder of Redmill Solutions, also adds:

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"This partnership with MINT comes at just the right time as the fragmentation of the advertising landscape has hit a new high. MINT's approach to connect the different steps of the Advertising Resource Management cycle complements our vision to offer clients one single source of truth for their advertising data. This combination of both organizations' solutions has been highly demanded to increase efficiencies and remove another fragmentation in marketing operations. The results will be greater visibility, better data governance and increased speed to launch campaigns for better performance."

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Looking Ahead

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As the advertising landscape continues to evolve, we're committed to providing you with cutting-edge solutions that drive results. This partnership represents a significant step forward in our mission to simplify and optimize the advertising process.

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Stay tuned for more updates on how this collaboration will transform your advertising workflows and boost your campaign performance!

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Ready to experience the future of advertising resource management? Contact us to learn more about how this integrated solution can benefit your organization.

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