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Eyes On Governance - Episode One

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Our new video series explores the views of MINT's experts on some crucial issues in the media and advertising landscape.

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In this first episode, our Chief Growth Officer Salvatore Internullo presents an overview of the challenges and opportunities of advertising Governance in the digital age for brands and agencies.

Marketing leaders face increasingly complex challenges, and Governance becomes a crucial element in maintaining an efficient and responsive organization.

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Breaking down silos and integrating existing technologies is essential for a holistic view of advertising operations, as explained by our CGO: "The role of the CMO is changing, adopting a more integrated approach within the company and based on data."

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Salvatore Internullo also highlights the need for greater collaboration between brands and agencies: "With more than 14,000 different digital platforms and software involved in media and marketing operations, day-to-day management becomes a challenge".

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The full episode coverage is also available on Engage.

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Watch the full video also on our Youtube channel and stay tuned for more episodes!

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