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MINT has announced a new partnership with 3 Zinnen Dolomites, the fastest growing ski resort group in South Tyrol Alps.

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The cooperation aims to manage the destination's advertising workflow more efficiently and support the company in pursuing an AI- and data-driven approach across its advertising activities.

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MINT’s AI and automation capabilities will enable 3 Zinnen Dolomites to manage its multi-market and multi-channel campaigns with efficiency and flexibility by consolidating and streamlining all advertising processes into a single end-to-end system. The partnership will be key to 3 Zinnen Dolomites’ marketing efforts as it expands its offering beyond the markets it already operates in.

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“In this exciting time of growth and diversification into new markets, the ability to plan and activate our campaigns with less manual effort while having full visibility of our media spend will make a big difference to our success,” comments Laura Hitthaler, CMO & CSO at 3 Zinnen AG. “We are delighted to have an innovative partner in MINT to help us realize the full potential of AI and automation in advertising resource management.”

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As 3 Zinnen Dolomites, a growing number of global brands across multiple sectors including aviation, automotive, telecoms, FMCG, energy, financial services and fashion, have chosen MINT technology to optimize the end-to-end management of their advertising resources. 

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MINT has delivered impressive growth results in 2023 with a 40% increase in revenues and a 70% increase in customer numbers. On the back of its record growth, our goals for 2024 are to consolidate operations in all key markets, which include the US, France, Germany, Brazil, Italy and the UK.

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Our company will also continue to work on organic and inorganic growth opportunities to expand our strategic partnerships.

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“AI and automation are tools the modern digital marketer can no longer overlook, they are simply necessary to cut through the complexity of the global media landscape,” said Salvarore Internullo, Chief Growth Officer at MINT. “By using technology to manage advertising resources, marketers have better control and visibility over their advertising data and activity, therefore making smarter decisions and ultimately achieving better results. This was also a key reason why 3 Zinnen decided to expand their technology stack with MINT. We are very much looking forward to working closely with the company.”

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