The Ad Council Welcomes New Board Members

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On April 30^th the Ad Council, the leading advertising association that leverages the power of communications to inspire action and accelerate change around the most pressing issues in the United States, elected 23 new members to its Board of Directors, including our CEO Lorenzo Larini.

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The Ad Council Board of Directors consists of a prestigious assembly of 145 top figures in the fields of marketing, media, and business. These experienced leaders contribute their knowledge, strategic insight, and monetary resources to amplify the impact and reach of the Ad Council's campaigns for social good.  

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In partnership with the Ad Council Leadership, the Board leads initiatives to effectively tackle pressing societal concerns, including gun violence prevention, mental health awareness, addressing substance abuse, and combating discrimination and prejudice.

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“The Ad Council’s Board of Directors includes the most talented and inspiring leaders across industries, helping ensure our work achieves a level of impact that is truly unprecedented,” said Lisa Sherman, President and CEO of the Ad Council, in an official note. “I am thrilled to be welcoming our new Board and Leadership Council members and look forward to working alongside each of them as we create positive social change.”  

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Building a Better World: The Strategic Power of Communication

The Ad Council mission — to use the power of communications to tackle societal challenges — seamlessly aligns with MINT's commitment to leverage technology advancements for the greater good, resonating with our core values.

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Lorenzo Larini aims to bring new perspectives to the Ad Council's initiatives, especially in areas where technology meets public service. Larini's extensive experience in tech and his commitment to sustainable practices will be invaluable in shaping the Ad Council’s narrative on technology’s role in societal advancement and public welfare.

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"I am deeply honored to join the Ad Council’s Board of Directors and contribute to its mission of harnessing the power of advertising to make a positive impact on society.”- commented Lorenzo Larini - “I am grateful for this opportunity to collaborate with inspiring and visionary leaders and committed to bringing our collective aspirations to life."

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The Ad Council: A History of Social Impact

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Ever since its foundation in 1942, the Ad Council, together with its allies in the realms of advertising, media, marketing, and technology, has orchestrated some of the United States’ landmark social impact initiatives.  

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These include the emblematic campaigns of Smokey Bear, the educational thrust of "A Mind Is a Terrible Thing to Waste," the inclusivity drive "Love Has No Labels" and the vocational initiative "Tear the Paper Ceiling."

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Currently turning its attention to pivotal subjects such as mental health, gun violence prevention, the opioid crisis, and hate & bias, the Ad Council's extensive campaigns are multifaceted, covering the creation of content for media and advertising, local and communal actions, collaborations with credible voices and influencers, as well as innovative workforce programs. These diverse approaches are part of the Ad Council's strategy to forge significant progress on today's most urgent societal issues.

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A complete Ad Council Board of Directors and Leadership Council list is available on the organization’s website.

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Let's extend our warmest congratulations to Lorenzo Larini as we send him our best wishes for an excellent tenure in his new role.

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