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DO YOU NEED AN HELP WITH YOU STRATEGY?

Our Advertising Automation platform enhances efficiency thanks to AI and automation, the proprietary technologies behind all four layers of the MINT stack.

AI AND AUTOMATION AT THE HEART OF OUR TECHNOLOGY

step00

The plug&amp;play feature allows you to integrate natively via APIs with the best-known AdTech platforms on the market, giving you the ability to manage campaign settings and view results directly through our platform.
Where APIs are not available, we use ad server or analytics data to analyse spending and all related KPIs during ongoing campaigns.

Governs and orchestrates the entire media ecosystem.

<ul>
<li>AdTech Marketplace</li>
<li>One-click Integration</li>
<li>Multi-channel approach</li>
</ul>

INTEGRATION LAYER

step01

Make your campaign lifecycle smarter and more efficient, from the brief to progress reports, through planning, activation and traffic monitoring, via a single interface.
Reduce manual and repetitive tasks and get real-time forecasts through analysis of big data generated across the entire multi-channel ecosystem.

Automate your ad campaigns from a single UI.

<ul>
<li>No more Excel-based planning</li>
<li>Full-funnel approach</li>
<li>Predictive planning</li>
</ul>

CAMPAIGN LAYER

step02

Our artificial intelligence recommendation engine is a powerful cross-channel and in-channel tool that enables optimization of campaigns in-flight, in real time, and 24/7.
The configuration and results data gathered enables it to analyse the progress of any campaign, and to provide suggestions to your media specialists for in-flight optimization.

From recommendations to media planning optimization and outlining new scenarios.

<ul>
<li>Next-best-action AI</li>
<li>What-if analysis</li>
<li>ROI optimization</li>
</ul>

AI LAYER

step03

Always keep an eye on what&#8217;s happening with your campaigns. Easily check each channel&#8217;s goals, progress, and performance, without spending hours collecting and standardizing campaign results from scattered sources.
Create your own custom data view for a unique experience.

With MINT you can monitor the dynamics and performance of your campaigns in real time.

<ul>
<li>Faster and granular date</li>
<li>Unified view of campaigns</li>
<li>Trusted and regulated data</li>
</ul>

INSIGHTS LAYER

step04

The technology that rules the layers of our Advertising Automation platform. The logics that build our AI and predictive algorithms.