Newsroom

ExchangeWire & MINT: Advertising Resource management

ARM is like ERP for the advertising industry: a strategic necessity in orchestrating and automating processes to cut spend and boost impact.

The advertising landscape is more complicated today than it has ever been. Advertisers have been forced to adapt to a changing world, one where they have to juggle infrastructural changes with managing their resources to reach their marketing goals – a feat made more challenging in the current economic landscape.

The need to make assets go further has given rise to a new technological solution: Advertising Resource Management (ARM)....

Download full report
In the press
The Inefficiencies Of Media Planning And Buying Process
The Inefficiencies Of Media Planning And Buying Process
Read More
9 hot European digital-marketing companies that experts say are prime acquisition targets for 2023
9 hot European digital-marketing companies that experts say are prime acquisition targets for 2023
Read More
Forbes interviews MINT’s CEO, Andrea Pezzi
Forbes interviews MINT’s CEO, Andrea Pezzi
Read More
News Releases
April 3, 2024
MINT chiude il 2023 con ricavi a +40% e accelera lo sviluppo internazionale

MINT continua a crescere nel 2023 con un aumento del 40% dei ricavi rispetto all’anno precedente e un incremento del numero dei propri clienti pari al +70%.

2024
Press Releases
Read more
March 28, 2024
MINT Strengthens its Leadership Team with the Appointment of Christoph Kruse as Global Marketing Director

MINT, the leader in Advertising Resource Management (ARM) enterprise-grade software, has announced the appointment of Christoph Kruse as global marketing director as it continues to focus on its market growth strategy in 2024.

2024
Announcement
Read more
January 25, 2024
Pubblicità, Larini dagli Usa alla guida di Mint: «Obiettivo un miliardo di dollari»

Pubblicità e marketing stanno cambiando il modello in modo radicale e l’Italia, con Mint, occupa un avamposto a livello internazionale con la prima piattaforma, un’unica tecnologia, in grado di gestire e rendere più efficienti tutti i processi dell’azienda, dal progetto della campagna, al ritorno dell’investimento.

2024
Announcement
Read more
January 25, 2024
MINT Appoints Lorenzo Larini as New CEO to Drive Global Expansion

MINT, the global leader in Advertising Resource Management (ARM) software, has announced the appointment of Lorenzo Larini as global CEO as the company embarks on the next phase of its global expansion.

2024
Announcement
Read more
January 25, 2024
MINT désigne Lorenzo Larini, ancien PDG d’Ipsos, comme nouveau PDG et consolide ses activités en France par une série de nominations

MINT, le leader mondial du logiciel ARM (Advertising Resource Management), a annoncé la nomination de Lorenzo Larini au poste de PDG de l’entreprise, qui passe à l’étape suivante de son expansion internationale. MINT a par ailleurs renforcé son équipe de cadres supérieurs en France, avec l’arrivée de Tristan Ougier au poste de Country Manager.

2024
Announcement
Read more
July 7, 2023
Q&A with Pierre Naggar, Director of Sales, UK at MINT

We sat down with industry veteran Pierre Naggar, Director of Sales, UK at MINT to discuss the key challenges for brands in managing digital advertising workflows, why brands should focus on campaign metrics vs audience data, and why AI is not coming for your job.

Read more
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.